Americans and Tsunami Response: New Survey Results
PRWeb has more on the study, led by Professor James McQuivey, former VP at Forrester Research. A few excerpts ...
- Donor demographics. Surprisingly, a younger, less affluent group of donors rose to fund tsunami aid than normally participate in charitable giving. For example, the youngest donors gave an average of $324 each, nearly five times that of the oldest donors.
- The role of television vs. the Internet. While television remains the dominant source of tsunami information, the Internet is considered the easiest to use and facilitated donations by 20% of those who gave.
- Trust in charitable organizations. Despite much hand wringing in the media about whether money donated will really reach those in need, 83% of donors believe a majority of what they gave will be delivered as promised. Furthermore, they believe that seventy-five cents of each dollar donated makes its way to those affected by the disaster.